Curmudgeon & Klotz (C&K) sells reclaimed/repurposed antique items and also offers custom lighting solutions. While embracing the patina of all things antique, C&K handcrafts one-of-a-kind and show-stopping items with a handmade look and feel, and plans to sell them online.
As a new business, C&K needed a logo to establish brand recognition online and in print.
The solution is a logo that uses old style typefaces with hand drawn light rays. Two versions were made for large and small applications. The designs work on labels, Business cards, stationery, the website and as an avatar on social media.